Trends in State Implementation of the Common Core State Standards: Communications, the second brief in a four-part series on CCSS implementation, focuses on communicating the need for, and a vision of, reform. 

Governors should engage parents and education, community, business and philanthropy leaders by:

  • Delivering a message to the public about the importance of the CCSS and the changes to expect;
  • Coordinating communications efforts and building a diverse coalition of support; and
  • Measuring the effectiveness of those communications efforts.